An Lu Flavorous Bijoux has an unique concept. The challenge was to recreate it in all the branding materials. An Lu is an online shop for sparkling jewellry and each order is delivered with a home made, colourful muffin.
The visual identity was build around the concept: jewelrys and muffins.With a selection full of details, different shapes, sizes and colourful products, the branding materials have a simple, clean design to emphasize what is relevant. The branding elements such as business cards, thank you cards, wrapping paper, guaranty cards, packaging and jotter, are illustrated with the logo and the necessary information.The logo has a more complex design and it can be found on every branding element. A stylish girl representing the everyday female figure who wears An Lu, the muffins, the touch of colour and the soft lines symbolize a playful, joyful but classy felinity.